Lift Application & Equipment, now in its 18th year, continues its leadership role by providing top decision-makers across multiple industries with comprehensive, up-to-date coverage of the full range of lift equipment, components, attachments, accessories and related products. Lift Applications & Equipment is unquestionably the primary information resource for professionals responsible for buying, renting and maintaining lift equipment.

With an experienced and talented team of editors, supported by the Editorial Advisory Board of industry experts, Lift Applications & Equipment provides coverage of the latest Equipment and technical innovations, industry trends and events equipment applications and inspection tips. Only Lift Applications & Equipment addressed industry-specific equipment and demonstrates how it can be applied in innovative ways across multiple markets.

Lift Applications & Equipment reaches 20,000 BPA-audited lift professionals. If you need to reach decision-makers and be assured that you are reaching verified decision-makers with the authority to purchase everything from components, accessories and services, to cranes, forklifts and aerial lifts. Lift Applications & Equipment is the only publication that covers them all.